Why it is important to print a catalogue for your company, product, and service?
A catalogue allows you to showcase your products and services in an intuitive method, in the meanwhile providing beautiful visuals and content that let your customers know what your brand can deliver. It also helps strengthen your brand and give your customers a deeper impression, as well as generate sales in a more efficient way.
Choose a right type of paper is a key part of the overall quality for your catalogue book. Firstly, you need to decide about the binding type for the catalogue.
Paperback, saddle stitched, flyer and hardcover book are the most popular binding types for catalogue printing. We will give a guidance of the cover and inner pages paper type as following.
Paperback Catalogue
Paperback catalogue is the most popular one that most customers will order.
Compared with hardcover, paperback catalogue is a cheaper choice, and the quality is still high. It will be easier for your customers to take one away with them.
Here are the recommended paper for each part of the paperback catalogue.
Part | Recommended Paper Type | Recommended Paper Weight | Finish |
Cover | Cardboard paper | 210gsm | Glossy or matte lamination |
Inner pages | Woodfree paper | 120/140gsm | / |
Art paper | 128/157gsm | / |
Saddle Stitched Brochure Catalogue
Saddle stitched brochure catalogue is the one of the cheapest printing options. When the brochure content is not much (within 32 pages), or you need to update the catalogue frequently, this will be a great choice.
Here are the recommended paper for each part of the saddle stitched brochure catalogue.
Part | Recommended Paper Type | Recommended Paper Weight | Finish |
Cover | Art paper | 157/200/250gsm | Glossy or matte lamination |
Inner pages | Woodfree paper | 120gsm | / |
Art paper | 157gsm | / |
Flyer Catalogue
Flyer catalogue is used when your printing content is less than 8 pages. This is the cheapest printing option for the catalogue. What’s more, when your company has a new product and do not want to re-print your thick catalogue, this will be an excellent method to promote your new product.
Here are the recommended paper for each part of the flyer catalogue.
Part | Recommended Paper Type | Recommended Paper Weight | Finish |
Cover | Art paper | 157gsm | Glossy or matte lamination |
Hardcover Catalogue
Hardcover catalogue is more used for jewelry or some high value products. As catalogue needs to be premium, the paper and printing used for hardcover catalogue is the best one.
Here are the recommended paper for each part of the hardcover catalogue.
Part | Recommended Paper Type | Recommended Paper Weight | Finish |
Cover | Glossy art paper | 157gsm | Glossy or matte lamination |
Cover inside paper board | Gray board | 1800gsm (3 mm) | / |
Endpaper | Woodfree paper | 140gsm/160gsm | / |
Art paper | 157gsm | / | |
Inner pages | Art paper | 157gsm | / |
Make sure you choose the right paper for your Catalogue. Our printing experts are always here to help you pick the best paper type.
Gobook Printing is one of the leading professional printing factories in China. We are glad to offer our free catalogue printing consulting for you. You can contact us and look for more book printing examples on our website www.gobookprinting.com
Just email us at [email protected]
Visit us and see me samples at www.gobookprinting.com
Contact us by WhatsApp at +86-15971592392
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